DATE : Launched April 14, 2023

COLLABORATORS:

Young Hero Agency, Graphic Compositor: Corey Lynch

ROLE:
While at Young Hero, I collaborated with Absolut Vodka to launch “Absolut.Land” at Coachella 2023 - a vibrant metaverse experience. I brought their World of Cocktails characters to life in the digital world, where they hosted, partied, and dance-battled into the night. I also designed limited edition wearables, and a brand-new character, Wild Berri, from scratch - who made a splash across the metaverse, generating 3.4 billion impressions and racking up over 10 hours of dance time.